Lexus LS 500 — Caro Moss

THE NEW LS 500

The Lexus LS is the flagship vehicle that launched the Lexus brand in 1989. It is the pinnacle of luxury and design and represents the greatest offerings of Lexus. The vehicle separates itself from the category by offering something that was once only found in humans: empathy. Empathy is what makes us human. And makes our cars revolutionary.

We partnered with two empathetic thought leaders, Emmanuel Acho and Tiffany Pham, to bring this campaign to life.

social videos that highlight empathetic features

SHIATSU MASSAGE

Panoramic View Monitor

Climate Concierge

THE EMOTIONAL AWARENESS SESSIONS

We partnered with The Wall Street Journal to create a four-part masterclass on empathy. The series features Dylan Marron, who shares insights and actionable steps to improve modern leaders’ EQ.

Amazon Alexa Partnership with the Lexus LS

Screen+Shot+2022-09-14+at+10.15.39+AM.png

Screen+Shot+2022-09-14+at+10.16.28+AM.png

Screen+Shot+2022-09-14+at+10.16.44+AM.png

Screen+Shot+2022-09-14+at+10.17.42+AM.png

Screen+Shot+2022-09-14+at+10.18.22+AM.png

Screen+Shot+2022-09-14+at+10.18.39+AM.png

Screen+Shot+2022-09-14+at+10.21.42+AM.png

ECD: Craig Crawford

CD: Sabina Hesse

CD: Carlo Barreto

AD: Tiffany Giraudon

CW: Caroline Moss

Producer: Veronica Madrigal, Richard Bendetti

Director: Sebastian Strasser

D/P: Roman Vasyanov

Production Company: Reset Content