Lexus March Sales Event

Invitation to Lexus Sales Event

The March Sales Event for Lexus is an invitation to discover the brand and learn what Lexus is all about. We worked with Parallel Studios to create a paper animation for the beginning and ending of the spots. The animations were inspired by various aspects of a Lexus vehicle. Performance shows the visceral experience of the rush of a Lexus tearing the letters right of the screen. Connectivity shows the depths and valleys of a GPS display. And for service we wanted to show what it feels like to be a Lexus guest almost as if you were being welcomed home.

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GCD: Amanda Abrams

AD: Tiffany Giraudon

CW: Caroline Moss

Production Company: Parallel Studios