The Ritz-Carlton Leave Greater Campaign

People are no longer traveling for the trip, but instead traveling for themselves—to seek out experiences that change them, help them grow and learn about themselves for the better. Travel undoubtedly changes you. But does where you’re staying change you for the better? With the care, thoughtfulness and experiences of The Ritz-Carlton, it can.

Using the metaphor of arrival and departure, this campaign highlights the transformative power of The Ritz-Carlton. This global campaign showcases a new chapter for the brand featuring videos, print, banners, and social, that were translated into Chinese, Japanese and German. 

Filmed in London with director and photographer Owen Silverwood.

Sometimes we travel for growth. And there is only one place that can transform you to the person that you are meant to be. The Ritz-Carlton doesn't just change you. It opens you up to the world, so that you may bloom and can become what was inside you all along.

When you arrive at The Ritz-Carlton you may feel out of sync. In need of rest and relaxation. Or in search of new inspiration. Once you walk through our doors it's as if the world is in perfect harmony. Colors are more vibrant and music fills the air. It's in this moment that you become what's been inside you all along.

You arrived cold. Static from the repetition of routine. But here you were renewed. Brought back to your original vibrancy and liveliness. You arrived winter. And you departed as spring.

You were once closed off to the world in a cocoon of your own making. And then you arrived to The Ritz-Carlton. A wave of kindness brushed over you. You saw the world was open to you. And that maybe it was time to open yourself up to it.

You arrived a shell. A shadow of yourself, fragile and easily breakable. At The Ritz-Carlton you found kindness and generosity. Something that transformed you into what you were always meant to be. Something that lifted your burdens so you could soar. With the freedom to go anywhere on this Earth, you were returned to yourself again.

GCD: James Hendry

AD: Tiffany Giraudon

ACD/Designer: Adrienne Ford

CW: Caroline Moss

Producer: Brian Gibson

Director: Owen Silverwood